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Enterprise vision: aim to become the supplier of high-end materials for lithium ion batteries worldwide


The company adhere to green energy concept and the development of new energy and new materials, to strengthen the innovation of science and technology and professional personnel, in accordance with the modern enterprise system and standardized operation, and constantly open up new areas of new energy materials, and strive to achieve high quality, high-tech new energy material industry, for China to achieve economic, environmental protection and healthy development of the blue sky and white clouds normalized contribution power.


Business philosophy: focus on customer integrity, win-win innovation and development, the pursuit of excellence


Xiangying always adhere to the customer as the center, rapid response to customer needs, sincere service to grow together with customers to develop scientific and technological innovation and creative thinking, efforts of high-end lithium-ion batteries materials suppliers


Business purpose: to enhance customer satisfaction, adhere to the realization of employee value, and promote industrial progress, to achieve the company's growth


Customer satisfaction is the evaluation value orientation and scale Xiangying work, adhere to the self realization of the value of providing the platform for employees, and employees to grow together, to promote the company's development and the progress of the industry together.


Marketing concept: quality oriented, service leading, value win


Xiangying always adhere to provide customers with high-quality products and services as a fundamental, in the pre-sale, sale, customer service of every service embodies, advocate systematic and active service concept, fully meet customer demand, to maximize customer value realization.


Talent concept: meritocratic talents


Companies pay attention to personnel training and the introduction of supporting a full range of technical and professional training, enhance the level of employees in the work of the actual operation ability, people-oriented, merit, talent.

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